WildCountry opened its doors 44 years ago. We are a family owned and operated business with outdoor stores located in Normal. We carry only the best brands in outdoor gear, including The North Face, Mountain Hardware, Patagonia,The North Face, Merrell, K2, Ugg, and Oboz just to name a few.
Richard Smith & Noreen Smith | President & Vice President
These two started it all. Richard and Noreen Smith had a dream, but unlike many, they made their dream come true. With dedication, team work, and good ol' fashion hard work, WildCountry was born. What was once a cross-country skiing store became an outfitter store with several departments. Departments such as Backpacking, Paddle Sports, Alpine Skiing, and SCUBA (he logged his 3000 dive Jan 2019 in Raja Ampat)to name a few were added thus making an enjoyable and unique shopping environment. Much of Dick's expertise came from his experience in the United States Army Special Forces. There, he honed his skills in winter survival, outdoor camping techniques, and SCUBA and Rebreather diving. WildCountry is truly a "Mom and Pop" store, and this is where it started!
Steve Smith | Executive Officer
Son of Dick and Noreen, Steve Smith now works in Normal, IL. Steve's roots of the outdoors are similar to those if his father. He too was involved in the Special Forces of the Unites States Army. His experiences and training give him a cutting edge of outdoor knowledge that many aspire to gain. If he isn't at work, chances are he is out running. His love of running peaked several years ago when he completed the Leadville 100, a 100-mile race in the heart of Colorado. Steve is a PADI scuba instructor and a trip leader for one of the many Midwest Diving Scuba Trips. He was the work horse of Grandpa's Warriors on Expedition Impossible.
Dan Jones graduate from ISU. He spent two years at Northern Michigan University in the UP and is a Yuper. Dan is well versed in all the equipment WildCountry purveys and has great passion for the outdoors.Currently attending Nursing School.